Tourism not about slogans – Gordon
A good tourism campaign is not about having the catchiest slogan, former senator and former tourism chief Richard Gordon said on July 4 as he weighed in on the “Love the Philippines” controversy.
A tourism slogan for Islas Ladrones
We rebranded alright, but as world-class copycats, and worse as thieves. It is only right that the Japanese will have the last word in pronouncing Love the Philippines.
Veteran advertising expert wants to give the new tourism slogan ‘benefit of the doubt’
A veteran advertising and marketing expert said that she did not want to judge the new tourism slogan quickly until it was formally executed.
Megaworld partners with DOT for simultaneous nationwide service excellence training
DOT said that they aim to reach 100,000-trained tourism service providers in the country in 2023.
Marcos vetoes DepED TV revolving fund, other budget items
President Ferdinand Marcos Jr. has vetoed several provisions of the 2023 budget, including a revolving fund for the Department of Education (DepEd) TV project, which he said were not related to the newly approved appropriations and could amend substantive laws.