Twitter went ablaze on Nov. 27 in anticipation and excitement over K-pop group EXO’s latest comeback with its sixth studio album “OBSESSION,” featuring the title track with the same name. Hashtags about EXO trended worldwide, and the OBSESSION music video got 2.5 million views in less than 24 hours.
⚠️ 191127 WORLDWIDE TRENDS ????????
2. #OBSESSEDwithEXO
3. #OBSESSION
4. #EXOonearewe
13. #EXO6thReport
14. #weareoneEXO
15. #EXODEUX
18. #EXOvsXEXOLook at that! 5 out of 7 related hashtags all trending more than 1M+tweets????#EXObsessionOutNOW #EXO #엑소 @EXOonearewe @weareoneEXO pic.twitter.com/8fAmjOvZI1
— EXØ GLOBĀL ???? (@EXOGlobal) November 27, 2019
[!] 191127 #EXO #엑소 ‘#OBSESSION‘ MV has surpassed 2.5M Views on YouTube ???????? Share your favorite aesthetic scene from the MVhttps://t.co/URrwfKARPt#EXObsessionOutNOW #EXO6thReport #TimeForOBSESSION #OBSESSEDwithEXO #EXODEUX #weareoneEXO #EXOonearewe @EXOonearewe @weareoneEXO pic.twitter.com/q3T8tLpZyU — EXØ GLOBĀL ???? (@EXOGlobal) November 27, 2019
In the Manila leg of the EXO Planet #5 EXplOration Tour in August, band leader Suho promised fans that EXO would return next year with new songs in a brand-new album.
Three months later, EXO proved that it remains a force to reckon with, even as the much-awaited comeback was done without three members. Vocalists D.O. and Xiumin are completing their mandatory enlistment in the South Korean military, while Lay is doing solo work in China.
The remaining six members pushed through with a full album of 10 tracks, the last one being the Chinese version of the title track.
Band leader Suho stepped up with smooth lines in instant favorites such as “Baby You Are” and “Non Stop,” as did Kai, the lead dancer of the group; while Baekhyun and Chen delivered their signature vocals.
The rap line, composed of Sehun and Chanyeol, likewise delivered impressive performances and harmonized well with the rest of the members.
The new album ranked #1 at the iTunes top album charts in over 60 countries by 10 AM KST on Nov 28, 2019. Billboard aptly described the title song Obsession, which featured a female voice in the opening, as “fierce.”
EXO-L, the official fanclub of EXO, flooded Twitter with adulation for their idols.
All incredible an absolute masterpiece exo kings of diversity kings of multiple concepts. trouble groove ya ya ya non stop all incredible I cant narrow it down any further than that
— ????OBSESSION ???? (@Spookysehunnie) November 27, 2019
Album of the decade.! ????????????#TimeforOBSESSION #ObsessedWithEXO #EXO6thReport @weareoneEXO @exoonearewe https://t.co/pNZRjSi4Sf — Jekyll ???? Trouble (@zkdeux88) November 27, 2019
???????????? Who is doing like EXO.
Kings @weareoneEXO #OBSESSEDwithEXO pic.twitter.com/jlSNqm2z0i— OBSESSION AOTY| EXO COMEBACK???????? ( Hiatus) (@ShivikaNxo) November 29, 2019
Fans also praised EXO for its unique concepts, and the album’s diverse sound tracklist also caught their attention, as it provided different sounds and showed the different sides of EXO members.
XOXO=/EXODUS=/EX’ACT=/THE WAR=/DMUMT=/OBSESSION NONE OF THESE ARE REMOTELY CLOSE TO EACH OTHER WHETHER IS CONCEPT, SONGS, TITLE TRACKS, THEME. LIKE THANK YOU EXO. — ???????????????? (@layprint) November 27, 2019
every song in the obsession album is GOLD like wow i can’t even rank which is one is my least favorite because they’re all bombs!!! also the more you listen to the title track “obsession” the more it gets better like ugGh no one really does it like EXO!!!
— ???????????? ~~~~ ⊙♡⊙ˎˊ˗ (@kyungseng) November 29, 2019
EXO created even more social media buzz when the band attended Netflix’s 6Underground Green Carpet event and interacted with actor Ryan Reynolds. Chanyeol is a huge fan of the “Deadpool” actor, who tweeted a photo of himself as “EXO’s newest member”:
Thrilled to be EXO’s newest member. I might not be able to dance or sing, but one thing’s for damn sure: I have no idea how to give the “thumbs up” sign. Honestly, I never learned it. @weareoneEXO @Bosslogic pic.twitter.com/tqxuvIuSuh — Ryan Reynolds (@VancityReynolds) December 2, 2019
(Areeya Tatjana Ho)