Phenomenal Korean girl group, BLACKPINK, has been officially named as the United Nation’s (UN) newest Sustainable Development Goals (SDGs) advocate. 

UN Secretary General António Guterres appointed the girl group as new advocates on September 18.

“Welcome BLACKPINK to the UN family!” according to the UN’s tweet.


According to a Soompi report, BLACKPINK is the first Asian artist to be chosen as a UN SDG advocate. 

“We are honored to be joining this journey towards a better world,” BLACKPINK said.

The UN’s Sustainable Development Goals are a collective blueprint for promoting prosperity and protecting the earth by 2030. Part of its core are 17 main goals that cater to a range of social issues, including “education, health, social protection, job opportunities” as well as climate change and environmental protection.

BLACKPINK, as UN’s new advocates, is mandated to help increase awareness about the different goals and the importance of achieving the goals. 


Other than BLACKPINK, other personalities already chosen as SDG advocates: Nobel Peace Laureate Kailash Satyarthi, STEM activist Chica Rosadita, and Microsoft president Brad Smith.

The Korean girl group has also been appointed as the UN Climate Change Conference (COP26) advocate earlier this year. Ronald Espartinez