Tourism not about slogans – Gordon
A good tourism campaign is not about having the catchiest slogan, former senator and former tourism chief Richard Gordon said on July 4 as he weighed in on the “Love the Philippines” controversy.
DOT urged to study PH brand’s post-pandemic significance
A marketing and advertising expert urged tourism officials to look into the post-pandemic relevance of the Philippines’s tourism campaign “It’s more fun in the Philppines” before any rebranding.Tourism Secretary Christina Frasco earlier announced that the agency was...
