Tourism not about slogans – Gordon
A good tourism campaign is not about having the catchiest slogan, former senator and former tourism chief Richard Gordon said on July 4 as he weighed in on the “Love the Philippines” controversy.
A tourism slogan for Islas Ladrones
We rebranded alright, but as world-class copycats, and worse as thieves. It is only right that the Japanese will have the last word in pronouncing Love the Philippines.
Veteran advertising expert wants to give the new tourism slogan ‘benefit of the doubt’
A veteran advertising and marketing expert said that she did not want to judge the new tourism slogan quickly until it was formally executed.
