
Tourism not about slogans – Gordon
A good tourism campaign is not about having the catchiest slogan, former senator and former tourism chief Richard Gordon said on July 4 as he weighed in on the “Love the Philippines” controversy.
A good tourism campaign is not about having the catchiest slogan, former senator and former tourism chief Richard Gordon said on July 4 as he weighed in on the “Love the Philippines” controversy.
We rebranded alright, but as world-class copycats, and worse as thieves. It is only right that the Japanese will have the last word in pronouncing Love the Philippines.
A veteran advertising and marketing expert said that she did not want to judge the new tourism slogan quickly until it was formally executed.
A Facebook user erroneously announced that the Office of the Press Secretary had released the names of newly appointed officials of President Ferdinand Marcos Jr.
The Makati City government has shut down the Berjaya Hotel in Makati City after the Department of Tourism (DOT) ordered a suspension of its accreditation for failing to prevent a guest from breaching the quarantine policy.