President Ferdinand “Bongbong” Marcos Jr. on Wednesday defended his appointment of director Paul Soriano, the person behind his campaign ads in the 2022 polls, as his presidential adviser on creative communications.

In an ambush interview, Marcos Jr. said Soriano would not be part of his “PR machine.”

“‘Yung kay (Soriano), people have misunderstood. He’s not there to be part of the PR machine; he’s there to find ways to promote the creative industry kasi doon siya galing,” he told reporters.

In announcing Soriano’s appointment, the Palace said that the director would help highlight the creativity of Filipinos to the world.

“Kasama ‘yan sa tourism. Pinagmamalaki natin. Ang gagaling kumanta ng Pilipino. Ang gagaling umarte. Ang gagaling gumawa ng sine, et cetera, et cetera. We have to project that to the rest of the world. ‘Yan ang trabaho ni Paul,” Marcos Jr. said.

Part of Soriano’s tasks is to advise Marcos Jr. and assist departments and agencies, including government-owned and controlled corporations, on matters that will enhance their information dissemination programs and initiatives, the Palace said.

The president earlier said the director would be given a salary of P1 a year. John Ezekiel J. Hirro