By John Ezekiel J. Hirro

Palace spokesman Harry Roque has become the king of memes, at least according to himself.

“Talagang sumikat ako sa memes! At saka ‘yung akala nila nakakapikon, many of them found [memes] cute. ’Yung meme ko with dolphins, kala nila negative, pero ang resulta, positibo naman,” Roque said in GMA News’ The Mangahas Interviews.

“So ngayon, I’m the meme king!”

The Merriam-Webster Dictionary defines a meme as an idea, behavior, style or usage that spreads from person to person within a culture. These are spread widely online especially through social media.

Roque said memes have helped his personal Facebook page grow and attract followers.

“Bago nagkaroon ng memes, 200,000 lang po iyan. Dahil sa memes at dahil sa mga hugot lines, halos a million na po ‘yan,” Roque said.

As of writing, Roque’s Facebook page has amassed 999,413 likes.

“Sa panahon ng pandemya kasi, hindi naman puwede na purong masamang balita. And I think People appreciate na without intending it, memes really became the source for entertainment for many. I am happy to be of assistance kahit ganun,” Roque said.

Posts on Roque’s Facebook page, aside from presidential communications and pandemic task force memoranda, include jokes, memes and puns, often posted with the #KalmaAkoLangTo hashtag.

“Hindi po [nakaka-offend] eh. Kasi akala ng aking mga katunggali, nakakasama sa akin iyong memes. By my reckoning, sumikat ako sa mga memes, I became ‘meme king,’” Roque said.