How can the rise of artificial intelligence (AI) and its integration into data-driven marketing potentially transform agile organizations?

Experts in digital marketing and advertising will answer this question as they give a virtual “masterclass” via Zoom webinar on April 26, 2023, Wednesday, at 12 noon.

Raymond Dizon, chief integration officer of IPG Mediabrands Philippines and managing director of Reprise; Allan Lina, digital diversification and investments lead of IPG Mediabrands Philippines and country head of Matterkind; and Ma. Criselda “Shayne” G. Madamba, chief digital officer of Havas Media Ortega will speak in the webinar titled “UNLOCKING THE POTENTIAL OF AI: Advertising and Marketing Strategies in the Digital Age.”

RJ Ledesma, host of Bright Ideas on One News and the RJ Ledesma Podcast, editor in chief of The Business Manual, and consul of Monaco to the Philippines, will moderate the discussion.

The April 26 webinar is the second of a series of webinars on the impact of AI on media and communication organized by the Philippines Communication Society (PCS) and TVUP, the University of the Philippines’ Internet TV Network, dubbed “AI, naku! Understanding the Impact of Artificial Intelligence on Media and Communication Education.”




PUP College of Communication Dean Dr. Hemmady S. Mora will deliver the welcome remarks, while the head of the UST BA Journalism Program, Felipe Salvosa II, will deliver the synthesis and closing remarks.

The webinar is presented by the IPG Mediabrands Philippines, a client-first, consulting-led, community-driven group of 13,000 media and marketing specialists in over 130 countries, together with San Miguel Corp., one of the Philippines’s largest and most diversified conglomerates with revenues equivalent to about 5% of the country’s economy, and McDonald’s Philippines, master franchisee of the global fast-food chain with more than 700 stores in the country.

The webinar will be held via Zoom and broadcast live on the Facebook pages of PCS and TVUP and on TVUP’s YouTube channel at 12 noon on April 26, 2023.

To register for the free webinar, visit For more information, email, or visit the PCS website,, Facebook page ( and follow updates on Twitter (