By Ashley Cruz

Map of the Soul: Persona concept photo BIGHIT ENTERTAINMENT

It was a different kind of win for BTS and the ARMY as “Map of the Soul: Persona” peaked at No. 1 on worldwide iTunes chart, re-entering the Top 200 since its release seven months ago.

The album also holds the No. 2 spot on the US iTunes Top 200 and the lead in 47 countries, including the Philippines, as of 3 p.m. on Tuesday in Manila.

Aside from “Map of the Soul: Persona,” BTS’s entire discography re-entered the U.S iTunes chart including their Japanese albums and mixtapes. “Agust D” by Suga (Min Yoongi) and “Hope World” by j-hope (Jung Hoseok) both re-entered the Top 40 at No. 36 and No. 25 respectively while “mono” by RM (Kim Namjoon) re-entered the Top 10 at No. 5.

The massive leaps on iTunes prompted the hashtag #BuyPersonaOniTunes to top Twitter worldwide trends for over 10 hours as the BTS ARMY proactively bullied the charts.

The movement was a response to BTS’s 2019 People’s Choice Awards snub where they were nominated for three awards — Best Group, Best Concert Tour for “Love Yourself: Speak Yourself World Tour” and Best Music Video for “Boy With Luv.”

The snub was more than just a disappointment for the fans given the record-breaking achievements of BTS this year who won “Top Duo/Group” at the 2019 Billboard Music Awards and “Top Social Artist” for three consecutive years, which was fan-driven like the PCAs.

Their music video for “Boy With Luv” also holds the Guinness World Record for most viewed video in 24 hours and their “Love Yourself: Speak Yourself” world tour was a phenomenal success after selling out stadiums around the world, including the iconic Wembley Stadium in London and the historic King Fahd International Stadium in Riyadh.

Despite the upset, BTS’s ever-loyal fandom, ARMYs channeled the negative energy into something progressive and made the boys much more successful in the music charts by buying and streaming their entire discography in every way possible.