By John Ezekiel J. Hirro
K-pop superstars BLACKPINK have set five new Guinness world records for the music video of their long-awaited comeback single “How You Like That.”
The record-breaking single amassed 86.3 million views within 24 hours, earning the honors for being the most viewed YouTube video in 24 hours, most viewed music video on YouTube in 24 hours and most viewed YouTube music video in 24 hours by a K-pop group.
The records were previously held by K-pop juggernaut BTS with last year’s summer hit “Boy With Luv” featuring American singer Halsey.
The “How You Like That” premiere also set the record for most viewers for the premiere of a video on YouTube and most viewers for the premiere of a music video on YouTube, with 1.66 million peak concurrent viewers.
Twitter announced on Friday that the hour-long live Q&A session BLACKPINK X #TwitterBlueroom also set the biggest audience for a live Twitter video ever, with 2.2 million viewers.
BLACKPINK launched their new official Twitter account, @BLACKPINK, following the release of their comeback single on June 26.
The girl group generated a total of 19.1 million Tweets from June 26 to July 1, Twitter said.
“How You Like That” is also on pace to become the fastest music video to reach 200 million views.
The current record-holder, Taylor Swift’s “Look What You Made Me Do,” did the feat in 7.6 days.
“How You Like That” has 197,578,534 views as of writing, less than seven days since its premiere.
BLACKPINK will release their first full-length album in September.